About us

More than 30 years of managerial experience in the Agriculture sector with wide experiance in global Agro-Chemicals and bilogical products markets.

Global leading positions in multinational corporate, including 11 years relocation in Switzerland and Singapore mainly responsible for business development, sales management and marketing strategy

Expert in leading Commercial Excellence programs and implementation projects in multinational corporate, multi-cultural selling companies and leading marketing strategy in multi cultural environments.

Experienced in building and rolling out training programs for managers and sales teams with long term adoption folow-up tools and methodologies. 
Moshe Nussbaum
Executive leader with over 25 years of experience in addressing business needs in a dynamic world and industry.

specializing in Business Management, Marketing and Business development.

Specialize in Commercial Excellence project design and implementation and Change Management in organizations.

Facilitate and lead Strategic programs and projects with selling organizations to improve business performance.


Moti Mordehai
More than 25 years experience in executive positions, managing complex development, sales, marketing, and commercial activities.

Vast experience in corporate global business, marketing and sales, including establishing new sales subsidiaries in different countries, customer relations management, assigning and managing country agents, and drive business growth programs.

6 years leading Global Commercial Excellence unit in a big multinational corporate.