Ensure that the new technology can be practically use to replace existing farming practice and deliver the same results more efficiently and that it brings clear value to the users.
Understand the exact farming needs / action / limitations the technology is inspiring to improve or replace and design the right field tests and trials to proof the concept in real farming practice and conditions.
Make sure the innovative idea can be implemented in real farming operation, considering all elements that influencing the specific crop cultivating methods, needs, challenges, risks, regulations, timing and environment including geography, climate and soil.
Design value added formula to calculate the dollar value to users by selecting the right parameters to measure contribution and ROI.
Identify crop and global market access, quantify the accessible market potential size and value.
Design a business model
Ability to integrate your technology easily to farming practice in each target market
Ensure that you are capturing the full value of your technology for the user and align your business model to maximize profits.
Know your target market segments that are relevant for the innovation and can benefit the most out of it.
Business model that includes all relevant parameters to secure successful market penetration and growth.